Collaborating with the infinite creativity within you is the first step in brand identity. When we co-create we discover ourselves deeply and bring awareness to our purpose.
Know Thyself: Who are you? Who do you believe you are meant to be? This is a place to be open and honest about your strengths, limitations, and most importantly why you do what you do. This creates the basis of your endeavor’s philosophy.
What Others Perceive: What are others saying about your brand? Are you and your employees’ perceptions about your business in alignment? What does your audience say? Keeping yourself grounded in objectivity will help you connect to your audience and strengthen the integrity of your brand.
Evaluate: The results of the analyses is the goddess particle of your brand and the key to brand illumination.